The Story

The story

🌱 LaMar OrganicWear — You Are What You Wear

Born from a lifetime of performance, innovation, and purpose, LaMar OrganicWear is more than apparel — it’s protection for the human body.

Founded by Bert LaMar, a Hall of Fame skateboarder, world champion snowboarder, pro golfer, Ironman, brand builder and designer with over 40 years of experience, this legacy brand was built to change what people wear next to their skin. After a lifetime in elite sport and design, Bert saw what few others did — the hidden toxicity in everyday “activewear.” While the world talked about sustainability, no one was talking about safety.

LaMar OrganicWear exists to protect human health — not just the planet. Every garment is non-toxic, plant-dyed, EMF-conscious, and crafted locally by families who’ve sewn together for generations — Bert’s mom, grandmother, and community artisans — with tools inspired by his father’s precision craftsmanship.

Rooted in Hawaii’s spirit of balance and vitality, our prints and colors reflect the islands’ natural energy — from ocean blues to floral trails — made for movement, connection, and longevity.

This is true organic performance wear for those who live the lifestyle — swim, bike, run, hike, walk, or simply breathe deeply with their dog at sunset. Bert and his Pilates partners embody this living philosophy: health, motion, and authenticity in every fiber.

LaMar OrganicWear — Protecting the humans. Redefining activewear. Living organic, from the inside out.

 

LaMar OrganicWear Garments are CERTIFIED ORGANIC, dyed with PLANT, FRUIT & VEGETABLES. Our NATURE CERTIFIED FIBERS are all HIGH FREQUENCY, SUSTAINABLE and SUSTAINABLY made in our San Diego California factory under Designer, Legendary, Hall of Fame Skateboarder, World Champion Snowboarder, Pro Golfer, Ironman, Entrepreneur and Founder, Bert LaMar. After four decades of the highest level of sports, design and innovation Bert is bringing the World LIFE SAVING ACTIVE WEAR that not only saves you from TOXIC PFAS, Micro-plastics and Forever Dangerous Chemicals but he is also including EMF/5g SAFE Phone pockets in his garments.

After 4 decades of design, branding and sports at the highest levels I feel empowered to be a leading & driving force in my efforts to change the health quality of apparel as we know it. With the recent information showing that Polyester (Lulu, Nike, most all sports apparel today) contains dyes, solvents phthalates (plasticizing chemicals) & PFC’s (polyfluorinated chemicals), now referred to as PFAs which are pretty much indestructible “forever chemicals” known to cause CANCER,

Reproductive harm, Liver damage, weakend immunity & abnormal infant development. Our skin is our largest organ and it’s our goal to provide you with beautiful, performance apparel that enhances your life as you live, breath and sweat through life and sport.

Bert LaMar, Founder & Designer

Legendary Founder, & Designer Bert LaMar

Founded by designer Bert LaMar, a mulit-genre professional athlete & designer in skateboarding, snowboarding, golfing, and now 140.6 Ironman racing. Bert's products have been industry leaders in innovation, quality & style, sought out by the world's greatest athletes, celebrities and other brands. As always, Bert's focus remains on making the highest functioning products with unparalleled quality and trendsetting style. Bert is also dedicated to helping the environment through his use of recycled materials and protecting the sea turtles with donations from profits. Bert is giving back with his private coaching sessions where he shares time and his Zone Control program and book with select students, like Beaver Fleming Olympic Skateboarder hopeful and Bobby Kim, PGA Tour Hopeful.

Brand Apparel Designer Bert LaMar Story

Decade one: Now Hall of Famer, Bert was a world class vert skateboarder at age 13 he was a leader in, winning world class events and inspiring the next generation of skaters like friend and fellow skater Tony Hawk, Stevie Cabellero, and John Cardiel. Even today Bert is a skate mentor to Beaver Fleming, mega ramp and park Olympic hopeful.

Decade two: Bert turned the snowboard world upside down when he won two world half pipe titles back-to-back in a colorful and powerful manner. Bert was the first snowboarder to command high level sponsor support from the big companies and was the apparel and board leader in design and creativity, creating his own company Lamar Snowboards, Bert oversaw all aspects of his brand, pioneering  revolutionary designs and concepts like sublimation, freestyle high back bindings, the first padded and cool snowboard pants (Yellow with white knee pads) that every rider from all over the world coveted, including top athletes from competitor brands.

Two Time World Half Pipe Champion Bert LaMar,

Breckenridge, Co World Championship

Decade three: Bert became a pro golfer on the mini tours & designer of golfs most unique, high end brand iliac golf. This lead to his own golf brand iliac Golf, which was dedicated to the best products for the worlds top pros. Bert quickly became the one to talk to for something special, unique, tour level and not available everywhere. Bert became friends and the designer for the world's best, including Zach Johnson (Masters & The Open Champion), Retief Goosen (2x US OPEN CHAMPION), Rory McILroy, Speith, Kim, and more. Many players with taste and style have used some of Bert's designs.

Decade four: Founder & Designer of his Legacy life saving brand LaMar OrganicWear

Bert is designing product & training for Ironman events at the world's highest elite level for swim, bike & run athletes. Bert lives in San Diego which also is the mecca for Ironman professionals, coaches and support teams. Bert is currently being coached by Matt Fitzgerald, Gino Cinco, Don Kessler, and a few others with many years of high level experience. Bert's total immersion in training daily for his full 140.6 Ironman races is what separates him from other sports & lifestyle designers in the world.